Andromeda press kit

We recognize the power of gaming. Whether you realize it or not, play has always shaped your mind. Additionally, immersion in an alternate reality creates sometimes subtle, and sometimes massive shifts in your awareness. Notice how your heart rate responds to a jump scare in a game as if it were real danger? That’s a physiological response to digitally simulated events.

We believe that if we can make these tools work for our betterment, then we have an obligation to do so. Therefore, we stand for transformation in games, from “mere distractions” as they are often framed – to the tools of transcendence. Follow us on our journey.

John McClellan

Chief Executive Officer

John is a health-conscious entrepreneur with 10 years of experience in finance, consulting, and alternative education. He’s an Eagle Scout and Ironman triathlete who brings structure and organization into many creative pursuits.

Ashley "ashleyriott" Blake

Chief Operating Officer

Ashley has steered the community, communications, & marketing ships for many made-for-VR IPs & has helped teams successfully launch & maintain experiences on most major VR platforms, including Meta Quest, Steam, & PlayStation VR. She has spoken at both devcom & GDC, & was a 2021 GameHERs finalist in the category of Best Community Manger - Indie.

Ashley "Vause" Foo

Marketing & Community Director

Ashley is a former top competitive VR esports player with a background in psychology. Her more recent pursuits have guided her towards the virtual reality, community management, and social media space. Informed by her experiences, she is now carving out and managing unique spaces within the VR and gaming community for Andromeda Entertainment.

Emmett Friedrichs

Associate Producer

Emmett has AAA experience working on major project releases from Call of Duty, to official Unity Tools, to the Unreal Engine 5. He is an experienced leader managing large SaaS portfolios and got his start in VR indie titles. Emmett is interested in all things technology and creating brand new expansive experiences.

Cassidy Chau

Associate

Cassidy is a natural born entrepreneur with a background in oil and gas and real estate. She has consulted with companies such as Occidental Petroleum, Chevron, ConocoPhillips, and CITGO Petroleum. She holds a Bachelor's in Business Administration and a Masters in Legal Studies, along with other certifications and licenses. Her mission is to serve and add value to her community, which led her to the VR industry, where she can help change lives through immersive transformational experiences.

Lerato Moya

Executive Assistant

Lerato brings a wealth of administrative expertise to our team, with almost four years of experience as an administrative and executive assistant in both corporate and non-profit settings. Based in South Africa, she joins us to support us in all things administrative and tackle any challenge we may face. Her goal is to make our lives more streamlined and efficient.

Jasmine Uniza

Creative & Marketing Consultant

Jasmine owns the brand 'VR with Jasmine', which has a following of over 30k+ across social media. Her videos about VR have garnered millions of views. Prior to her career in Marketing, she worked as an Engineer for 10+ years in the tech industry including at Apple Inc. and Meta/Oculus.

Eric Masher

Title Advisor

Eric is the founder of the nearly 200k member Quest 2 Community on Facebook, and co-host of three podcasts focused on VR-related news and updates: Q2C VR Gamer Live, Virtual Strangers, and Reality Bytes.

Heather Ray

Creative Advisor

Heather is a Visionary Transformative Experience Designer and Interdimensional Reality Engineer. The cosmic coincidences that brought her to the world of games started with the design of a theater for SoundSelf's premiere at Burning Man in 2013.

Lyle Maxson

Strategy Advisor
Lyle is a consultant, producer, and creative director for some of the world's largest festivals and events. With a focus on integrating transformational experiences into mainstream culture and inspiring the millennial generation to think bigger.