I was in a meeting when I got the emails from the Academy of International Extended Reality updating me on my nomination status. I had submitted two applications in the weeks prior, for two separate categories in this year’s VR Awards and knew finalists were being announced that morning. I had planned to check the announcement after the call, but a request had brought me to my inbox and curiosity overwhelmed me.
I opened the rejection email first.
“After careful consideration by The VR Awards and The Academy of International Extended Reality (AIXR) steering board, we have been unable to take your submission through to the final round of judging.” That’s too bad, I thought as I clicked on the next one, better luck next time.
“After careful consideration by The VR Awards and The Academy of International Extended Reality (AIXR) steering board,” the second email began the same as the first, “I am delighted to confirm,”
Wait, what?
“that you have been selected as a finalist,”
No way.
“for Innovative VR Company of the Year.”
“NO WAY!” I practically screamed, still in the meeting. This prompted an elaboration and a celebration that is continuing to this moment and will continue all the way until December 1, when we are completely and utterly honoured to be attending the sixth annual VR awards in person as finalists. Congratulations and good luck to all the other finalists, we are starstruck to be among such legends and mentors in the industry.
About the VR Awards
From their website:
The VR Awards is at the centre of recognition and celebration of outstanding achievement in VR. Combined with year-round international initiatives, the VR Awards brings together a night of red carpet highlights, the celebration of excellence and unique access to the world’s most influential names in immersive technology.
About the Innovative VR Company of the Year Category
Virtual Reality is a constantly evolving landscape that requires innovative thought leaders to pave the way by leading by example through first-to-market developments. Additional points are given to companies that place focus on their company culture and policies along with how sustainable their practices are.
To learn more about the other categories and finalists, or to buy tickets to the event, visit the official website.
Until next time,
Ashley “ashleyriott” Blake
Chief Operating Officer, Andromeda Entertainment